Our Media Partner Program

Empowering You to Celebrate Unsung Heroes

We work with our partners to recognize and honor exceptional individuals in their communities. Our goal is to highlight and celebrate these local heroes and to provide outlets like yours with the opportunity to increase their positive impact.


Americans reached each year by our Media Partners


Jefferson Awards given out by our Media Partners

Easy, Proven & Nationally Recognized

By sharing inspiring news stories under the umbrella of a national brand, our partners generate non-traditional revenue and foster greater audience engagement. We understand that resources can be limited, so we offer robust programming that allows you to share compelling local stories. 

Positive Emotional Storytelling

As a Media Partner, you identify unsung heroes in your community and tell their stories across your platforms. Honoring them with a Jefferson Award lifts up the community and all those around you.

Commitment to Community

Honoring public service in your local community is a powerful way to engage your audiences. It demonstrates your commitment to uniting the community around good, while connecting you and them to a nationally-recognized brand and community of service.

Revenue Generation

We position you to exclusively represent the best of your community. Local businesses are eager to connect their brand with yours in support of positive stories of service - offering you a platform for non-traditional revenue opportunities.


  • How do I sign up?

    To learn more about celebrating your local unsung heroes through a partnership with Multiplying Good, complete this short form.  We will be in touch very soon!

  • How many stories should I create?

    On average, our Media Partners give out between 5 and 52 Jefferson Awards each year, depending on the cadence you choose and your resources with which to tell the stories.

  • Do you help fund storytelling?

    The Jefferson Awards offers something exciting, new and positive to sell to local sponsors. We will work with you to identify and secure new dollars to support the stories you tell.

  • How do I seek nominations?

    Make a call for nominations across your platforms to find the best grassroots unsung heroes to celebrate. This offers another connection point to actively engage your audiences in good.

  • How are recipients selected?

    You build a local panel of judges who will determine the most compelling stories to tell. These panels include your sponsors, staff, past winners and influential community members.

  • How are recipients announced?

    Depending on the number of awards you choose to give, you will produce stories on air, in print and online each week, bi-weekly or each month. Many Media Partners also host an annual "Salute to Service" bringing together all their recipients in an underwritten in-person ceremony to celebrate together.

  • How do I nominate someone for a national award?

    An added unique benefit of the Jefferson Awards is our National Awards Ceremony. You’ll choose one unsung hero to attend this ceremony, and that individual will compete to receive one of five annual Jacqueline Kennedy Onassis Awards for Outstanding Service Benefiting Local Communities.

  • How much does it cost to become a Media Partner?

    Fees depend on your level of engagement and range from no cost to $5,000.   

  • What makes your program different than something I could do on my own?

    News outlets may have local franchises that celebrate local volunteers.  At Multiplying Good, we have created a platform where those stories are shared more frequently in the news and elevates those stories to a national stage.  Connecting to the Multiplying Good Jefferson Awards platform enables our partners and the Jefferson Award recipients to connect to a broader community of like-minded individuals.  With ongoing training and support, our partners have effectively proven to increase nontraditional revenue through a program that highlights the good in local communities. 

  • What support is available?

    Our team will work with you to build a Multiplying Good Jefferson Awards campaign that fits your community.  We offer an easy-to-use nomination form, turnkey guide, digital assets, and year-round support. Support is available in the areas of branding, selection of recipients, finding non-traditional revenue and making the travel arrangements for your recipient to come to the National Jefferson Awards Ceremony.

  • What is the cadence of the program?

    You make a call for nominations, gather nominations, select winners and give out Jefferson Awards year-round. By April 1st, we need to know which grassroots unsung hero will join us at the National Jefferson Awards Ceremony. If your local recipients is going to receive a national Jacqueline Kennedy Onassis Award, you’ll be notified (embargoed) by mid-May.

Become a Media Partner

Our Media Partners are deeply rooted in their communities where they highlight extraordinary acts of service by local residents, and honor those individuals with Jefferson Awards. Partner with us to maximize your connection to the people who live in your hometown.